Dr. Bronner

http://en.wikipedia.org/wiki/Emanuel_Bronner

Emanuel H. Bronner (born About this sound Emanuel Heilbronner ,[1] February 1, 1908 – March 7, 1997) was the maker of Dr. Bronner’s castile soap.[2] Bronner, whose parents were killed in the Holocaust, promoted a belief in the goodness and unity of humanity.

He started his business making products by hand in his home. The product labels are crowded with statements of Bronner’s philosophy, which he called “All-One-God-Faith” and the “Moral ABC”. Many of Bronner’s references came from Jewish and Christian sources, such as the Shema and the Beatitudes; others from poets such as Rudyard Kipling. They became famous for their idiosyncratic style, including hyphens to join long strings of words and the liberal use of exclamation marks. In 1947, while promoting his “Moral ABC” at the University of Chicago, Bronner was arrested and committed to a mental hospital in Elgin, Illinois, from which he escaped after shock treatments.[1]

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